Mac and cheese ice cream splits the internet
Today, in extremely cursed collaborations, Kraft and Van Leeuwen have teamed up to create a nightmare for lactose intolerant: Mac and cheese ice cream.
You read correctly. Timothée Chalamet’s favorite meal is now sold as ice cream for a limited time in honor of National Mac and Cheese Day. And the reason for this … interesting mash-up of two dairy products? Well, according to Emily Violett, Senior Associate Brand Manager at Kraft, it’s about combining “two of the most iconic comfort foods to create ice cream with the unforgettable flavor of the Kraft Mac and Cheese we all grew up with.” .
Understandably, however, the gadget has already proven to be quite controversial, with most responding to the news with a mix of horror emojis and vomit. But even so, a few people also stepped in pointing out that cheese ice cream is a popular offering in other global markets, while others have expressed enthusiasm and curiosity for this unexpected combo.
And the strangest thing in all of this? It turns out that the collaboration actually has the seal of approval from the experts at Eater, who called it “nothing less than magical” then maybe there is something to that. Either way, mac and cheese ice cream will be available for $ 12 a pint at Van Leeuwen stores in New York, LA and Houston, as well as online starting Wednesday. But until then, you can see what Twitter has to say about it below.
the @kraftmacncheese X @vanleeuwen announcing a new flavor is EVERYTHING for me and more. There’s nothing I love more than Kraft Macaroni and Cheese, but the ice cream comes right after and I’m just OVER THE MOON!
– Gina barbagallo (@ GinaB920) July 13, 2021
I want to try Mac and cheese ice cream
– Lux Alptraum (@LuxAlptraum) July 13, 2021
Photo courtesy of Kraft x Van Leeuwen
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