Award-winning designer Jinsop Lee creates stylish and versatile automotive-inspired men’s bracelet
I haven’t worn a bracelet since the Livestrong craze of 2004. You see, the bracelet isn’t just a random piece of jewelry – it has to have a purpose… like a watch does. A watch tells the time, a bracelet tells a story. In 2004, Livestrong bracelets told the story of a world coming together to support cancer survivors… the story is a little different today – bracelets today are either bordering on jewelry, astrology or something studded that a goth or hell angel would wear. In short, they tell more niche stories, not popular stories.
Award-winning designer and host of my favorite TED Talk video, Jinsop Lee felt the same about bracelets today. There is a watch for everyone, however, there was a pretty noticeable gap when it came to men’s accessories – bracelets in particular. Co-founder of Ad Antic to create more versatile and universal men’s jewelry, Lee has designed a bracelet that embodies the narrative tale of the quintessential car lover. As a car enthusiast himself, design became a passionate project that culminated in The Counter – a bracelet that a true car enthusiast would proudly want to wear on their wrist.
“From Porsches to Hondas, Alfas to Jeeps, our goal was to reference these iconic cars in the form of a bracelet. And while there have been other attempts at car-inspired accessories, we wanted to be the first to do it right. The final design incorporates the best elements of iconic cars, including a component essential to the driving experience: the tachometer, ”said the guys from Ad Antic. The speedometer was named after the “tachometer” on car dashboards.
The meter comes with a slim, minimalist design that paints the full picture by presenting only a small portion of the entire experience. The brushed metal band comes with a small fraction of the tachymeter dial visible on it. The black background, the 7 net in an automobile font and this fraction of the red stripe are sufficient for any car lover to make this association. The bracelet even comes with a CNC machined stud that looks like the tachometer hand pivot and text to the right that says UPM / RPM x1000.
Each ‘The Counter’ bracelet is CNC machined from surgical grade stainless steel, with a hand finished brushed metal texture. Using the same materials and manufacturing processes as a wristwatch, The Counter is engineered to the highest quality and built to last a lifetime. Carefully crafted, each bracelet is also 100% recyclable. The counter is available in 3 sizes to suit different wrist circumferences, and is easily slipped on thanks to its elliptical shape and cutout design.
With a clean and tasteful design, The Counter is the perfect laptop whether you’re dressed up or down. It’s minimal enough to coexist with your outfit without overpowering it, yet expressive enough to perfectly capture your love for automobiles!
Designer: Jinsop Lee